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What Is Marketing Budget Management?

Marketing Budget Management by Marketing Lucidity gives you the ability to plan and manage marketing spend across products and brands, marketing organizations, and market segments. Streamline marketing strategy and execution, and improve visibility into global marketing programs by managing budgeting, market development funds (MDF), and spending from a single on-demand application. Marketing Budget Management is a hosted application utilizing leading edge Software as a Service technology from Coghead to provide you with automatic upgrades at no cost, with access from any web browser.

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Deliverables

• Centrally manage campaign budgets, internal funding, and channel funding (MDF)
• Track expenses across all marketing campaigns and campaign types
• Measure demand generation effectiveness
• Collect marketing spend metrics that can be applied as inputs in the Marketing Lucidity Lead Model to establish lead and pipeline goals

Benefits

• Consolidate and optimize budgeting and spending across strategic marketing campaigns, programs, organizations, and segments
• Ensure marketing resources and spend are aligned with demand generation and revenue goals
• Control spending and maximize return on investment across marketing groups
• Align the allocation of internal and partner (MDF) funds to high-performing campaigns and programs

About Marketing Lucidity

Marketing Lucidity is a marketing application development and services firm that business-to-business organizations can turn to for marketing operations and lead generation needs. We are experts at streamlining your marketing processes to improve results with better data quality, higher conversions, improved alignment with sales, enhanced visibility into performance, and improved planning. We are also your one-stop shop for the execution of your demand generation programs when you don't have the required resources or knowledge. We incorporate years of experience in B2B marketing with breadth and depth of technical and best practice knowledge to significantly impact your marketing potential.

Visit Marketing Lucidity: www.marketinglucidity.com