Delivered Innovation

What Is The Marketing Lucidity Lead Model?

Marketing Lucidity’s Lead Model provides B2B marketing organizations with a best in class application establishing marketing’s lead and pipeline goals. Utilizing a comprehensive series of variables, including your sales targets, sales pipeline & marketing metrics, and marketing goals, the Lead Model provides your organization with best practice capabilities to align your lead, pipeline and revenue goals across organizations, bridging the gap between sales and marketing. It can be easily customized to your organization’s requirements, including specific lead and pipeline goals for each and every sales group by region, industry, or size of target customer.

The Lead Model is a hosted Software as a Service (SaaS) application that utilizes leading edge Force.com Platform as a Service (PaaS) cloud computing technology from Salesforce.com to provide you with automatic upgrades at no cost, with access from any web browser.

Marketing Regions Marketing Segments Inputs + Assumptions Reports Dashboards

Deliverables

• Application calculating required leads and pipeline over time by sales region and sales team based upon your specific sales and marketing metrics or goals
• Integrated method of tracking lead forecasts and results vs. lead requirements on an ongoing basis
• Benchmark lead goals for assumption comparison
• Investment balancing model across marketing, sales, and partner-sourced leads

Benefits

• Clarity into marketing’s pipeline contribution requirements
• Goal alignment across pipeline generation functions, including sales, marketing and business development
• Goal-setting mechanisms for your marketing organization for all demand generation functions
• Means of justifying and validating marketing spend to bridge the common gap between budgeted and required marketing program spend

About Marketing Lucidity

Marketing Lucidity is a marketing application development and services firm that business-to-business organizations can turn to for marketing operations and lead generation needs. We are experts at streamlining your marketing processes to improve results with better data quality, higher conversions, improved alignment with sales, enhanced visibility into performance, and improved planning. We are also your one-stop shop for the execution of your demand generation programs when you don't have the required resources or knowledge. We incorporate years of experience in B2B marketing with breadth and depth of technical and best practice knowledge to significantly impact your marketing potential.

Visit Marketing Lucidity: www.marketinglucidity.com