If you are a business-to-business marketer, you may know where your leads are coming from. You may even know your marketing return on investment. Most likely, however, you do not have a process in place to determine where your leads should be coming from. Most likely, you have not concretely planned pipeline contribution between marketing, your sales organization, and your partner channel. And most likely you can’t project how many leads you actually need to meet your revenue goals this year - or next year - regardless of where they come from.

Delivered as a Software as a Service (SaaS) application utilizing leading edge Force.com Platform as a Service (PaaS) cloud computing technology from Salesforce.com, the Marketing Lucidity Lead Model can help you bridge the gap with a simple tool that you can re-use quarter-after-quarter, year-after-year.

Plan your marketing spend quickly and easily and optimize marketing program investment with Marketing Budget Management by Marketing Lucidity. Marketing Budget Management is a comprehensive tool for planning your marketing budgets and measuring the effectiveness of strategic marketing programs. Marketing professionals can use Marketing Budget Management to streamline the planning, budgeting, and execution of marketing campaigns, and aligning marketing resources with revenue objectives.

Marketing Budget Management is a Software as a Service (SaaS) application that utilizes next generation Force.com Platform as a Service (PaaS) cloud computing technology from Salesforce.com to provide you with automatic upgrades at no cost, with access from any web browser.